Mother’s Day 2025
Why Shopping Centres Are Perfect for Mother’s Day OOH Advertising
Mother’s Day is one of the most significant retail occasions in the UK, with shoppers eager to find the perfect gift or experience to celebrate the special figures in their lives. In 2025, UK shoppers are projected to spend a staggering £1.7 billion on Mother’s Day gifts, making this a prime opportunity for brands to capture consumer attention. Shopping malls, with their high footfalls and diverse retail offerings, emerge as the ideal environment for impactful campaigns. Here’s why:
Increased Footfall Drives More Opportunities
According to our Data Jam insights, shopping malls experienced up to a 10% uplift in footfall during the weekend before Mother’s Day in 2024. This increase in visitors presents a valuable opportunity for brands to engage with potential customers actively searching for gifts.
Higher Spending Potential Among Mall Shoppers
Mall goers are 10% more likely to spend up to £200 on gifting, with 23% of shoppers more likely to spend more than last year. This trend highlights malls as a hotspot for consumers ready to make premium purchases, making them the perfect audience for high-impact advertising.
Gifting Preferences Align with Mall Offerings
The most popular Mother’s Day gifts align perfectly with mall retailers and experiences:
Dining Out (42%)
Food & Drink (40%)
Clothing (33%)
Fragrances (33%) (with mall goers being 15% more likely to buy fragrances as a gift)
By positioning ads strategically, brands can directly influence shoppers' decisions when they are in the perfect mindset to purchase.
Malls Inspire and Convert Shoppers
Shopping malls play a crucial role in the gifting journey:
31% of shoppers visit malls for inspiration
38% use them to buy gifts
20% visit for a family meal, creating additional exposure for brands in dining and hospitality sectors
This dual role of malls as both a browsing and buying destination makes them an optimal venue for persuasive advertising.
Maximising Out-of-Home Advertising in Shopping Centres
Shopping malls offer a unique environment for impactful OOH advertising during Mother’s Day. Limited Space provides brands with innovative formats designed to capture attention and drive engagement at critical points in the shopping journey. Our OOH portfolio is able to cover any Mother’s Day brief – whether it be nationwide coverage, huge standout & fame, digital flexibility or even interaction & sampling. Key advertising options include:
Orbit digital screens - High-resolution, large format landscape displays, with audio, placed in high-traffic areas such as entrances, escalators, and atriums.
Premium hanging Banners - Bold visuals ensure maximum visibility and brand impact.
Adlift - Eye-catching creative wraps on lift doors capture the attention of both waiting shoppers and passersby, delivering high dwell times and unparalleled visibility.
Mall D6 Screens - Dynamic, digital displays offering sharp visuals and flexibility for targeted or real-time messaging, strategically placed to engage passersby at multiple touchpoints.
Panoramic - Towering visuals that dominate main atrium spaces with unique size, scale, and stature, ensuring high-impact branding visible across several floors of the mall.
Please feel free to get in touch if you would like to discuss opportunities for any Mother’s Day campaigns or anything else.