Significant campaign stature
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Size and standout
The largest standard advertising format available in the UK retail environment, our Panoramic formats can measure up to 2,000 sq. ft in size and are ideal for creating brand fame and talkability.
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Busy locations
Located in the busiest central atria of each mall location, almost every visitor in a Panoramic mall will see these sites as part of their journey with longer and wider lines of sight offering greater opportunity to see.
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Creative Scope
Whether it’s mirrored, glittered or breakout vinyls, our special production techniques can deliver that extra element of impact that takes a campaign beyond the expected and make your creative completely unmissable.
Panoramic by the numbers
The Panoramic format delivers a striking presence measuring up to 2,000-sq ft in size and delivering 9 million impacts. All five Panoramic sites are ranked among the top 20 UK malls, ensuring maximum visibility, with 100% Share of Voice (SOV) providing exclusive, uninterrupted exposure.
9m impacts
The network delivers 9m All Adult impacts across 5 locations
2,000 sq ft
The largest standard advertising format across UK Malls, measuring up to 2,000 sq ft
Top 20 ranked
All 5 x malls are ranked in the UK’s top 20 retail destinations
100% SOV
Owned 100% by a single advertiser for the duration of their booking
Creative Scope
Special production
Whether it’s mirrored, glittered or breakout vinyls, our special production techniques can deliver that extra element of impact that takes a campaign beyond the expected and make your creative completely unmissable.
Attachments
2D and 3D extensions can be attached to our regular Panoramic sites, allowing for some truly creative executions. Previous examples include a 3D bee, a glittery dress and a mascara wand.
360° Panoramic
We can wrap additional sides of the Panoramic sites, creating a full 360 activation that amplifies the large-scale impact through multiple creatives and delivers it to audiences from every angle.
Motion sites
Add contextual motion to your large-scale activation, utilising sites that combine the lift itself with ground-floor barriers. Previous examples have included showing an Oreo cookie being dunked into a glass of milk.