Why DOOH?
In today's fast-paced, visually driven world, Digital Out-of-Home (DOOH) advertising is becoming an increasingly prominent part of cultural landscape. The platform allows for greater flexibility in messaging and interactivity with consumers whilst also bridging the gap between regularly consumed online content and the real world.
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Dynamic & Engaging
One of the reasons DOOH advertising is so powerful is its ability to deliver dynamic, engaging content, using digital screens to display video, animations, and changing images. This dynamic content can be more visually appealing, aiding in attention and recall figures, as well as allowing advertisers to tailor their messages to the time of day, weather conditions, or even specific to certain locations.
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Targeted & Contextual
DOOH advertising also excels in its ability to deliver targeted and contextual messages. By utilising data and advanced technologies like geolocation, advertisers can tailor their content to specific audiences based on their location and behaviour. This level of personalisation allows brands to deliver more relevant messages, increasing the chances of conversion.
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High Visibility & Reach
Unlike online ads that can be skipped or blocked, DOOH ads are unavoidable in the public environment. Positioned in high-traffic areas, these ads engage a diverse audience. The sheer size and strategic placement of outdoor sites make it impossible for passersby to miss the message. As a result, DOOH advertising guarantees continuous exposure.
ORBIT
Scale & digital flexibility
A national network of landscape screens measuring 3m x 5m in size, the Orbit portfolio offers the impact of large-scale OOH combined with scale and digital flexibility. Prominently positioned with HD displays, Orbit is one of the market’s most eye-catching DOOH platforms.
ORBIT D6
Digital frequency
A national network of 4K Ultra HD LED displays, Orbit D6 is one of the most advanced and engaging small-format digital portfolios available in the retail environment, offering market-leading screen resolution quality.
ORBIT OWNERSHIP
Complete digital experience
This digital advertising network includes our large format landscape screens, zonal sound and a complete static screen surround. Capable of gesture-recognition and touch sensitivity, it’s ideal for advertisers wanting a more immersive activation.
