Impact on every level
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National Coverage
Adlift is the ideal building block for national campaigns looking for widespread reach and national coverage. Over 700 portrait panels across 70 UK retail destinations provide access to a fortnightly footfall of over 47 million people.
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Unrivalled Dwell Time
Created to benefit from an actively consumed medium, these classic brand-building panels are perfectly positioned to frequently target the wider mall audience as well as lift users themselves.
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Creative Scope
The nature of the lift door movement itself offers creative opportunities to bring movement to an ownership medium, as well as lift interior wraps, sound & scent and lift surround branding.
Adlift by the numbers
Adlift excels in delivering extensive reach with 71 million impacts across 70 UK mall locations, with 33% of all impacts specifically targeting families. An unrivalled attention time of 3.5 seconds per impression, combined with 100% Share of Voice (SOV), Adlift guarantees exclusive and impactful brand exposure.
71m impacts
The network delivers 71m All Adult impacts across over 70 locations
33% Families
33% of all Adlift impressions target family audiences
3.5 secs
Unrivalled dwell and attention times, with an average fixation lasting 3.5 secs
100% SOV
Owned 100% by a single advertiser for the duration of their booking
Creative Scope
Media Walls
Expand your campaign beyond the lift doors to create a huge standout brand statement, measuring up to 500 sq. ft in size. This extension is ideal for bringing large format roadside creatives into the retail environment.
Interior takeovers
Immerse audiences into your campaign by using full interior wraps. The average lift journey between floors lasts around 20secs, providing a captive audience with no distraction or competition for attention.
Lift door split
Whether it’s bringing two characters face to face, splitting two different products or adding motion to static artwork, the lift door split can be used to bring a touch of creativity to any campaign.
Audio & scent
Pair your traditional media with an audio element via voiceovers or associated brand soundtracks. Scent boxes can be also be fitted to match what people see with what they smell, adding an element of sampling without staffing.
Contextual messaging
Adding contextual messaging creates a stronger bond with audiences, instantly making the campaign more relevant to their environment. The nature of the lift motion perfectly lends itself to creative messaging ideas.
Special production
Whether it’s mirrored, glittered or breakout vinyls, our special production techniques can deliver that extra element of impact that takes a campaign beyond the expected and make your creative completely unmissable.