🥳 Celebrating fourteen years in OOH 🥳

Samuel Maskell, Marketing Director

Fourteen years is a long time to be anywhere - especially in the fast-moving, ever-changing world of Out-Of-Home (OOH) media and advertising. That’s enough time to witness trends come, go, and come back again (hello, QR codes), see entire social media platforms rise and fall (RIP Vine), and watch advertising buzzwords evolve from “disruptive” to “immersive” to “phygital” (yes, that’s a real word).

It’s long enough to remember back to how print ads set the standard, digital screens were a novelty, and nobody had to ask, “Does this campaign work in the metaverse?” It’s even enough time to live through a global pandemic that completely reshaped the way the world worked - making home offices, Zoom calls, and the phrase “You’re on mute” a permanent part of our lives. And if there’s one thing I’ve learned? No two days are ever the same - no matter how much you think you’ve seen it all.

February 2025 marks my fourteenth year at Limited Space and, since joining, I’ve had a front-row seat to some of the most exciting, creative, and downright unexpected campaigns to hit shopping malls and beyond. From jaw-dropping activations to moments of sheer advertising genius (and a few that required deep breathing exercises), it’s been a ride filled with innovation, occasional chaos, and plenty of “how are we going to pull this off?” moments.

But that’s exactly why OOH is so special. It’s big, bold, and impossible to ignore. It turns everyday spaces into unforgettable experiences, stops people in their tracks, and proves time and time again that the real world is still the best place to make an impact. Whether it’s a giant 3D installation, an interactive digital screen, or a perfectly placed ad that makes you do a double take, OOH has a magic that no other medium can quite replicate.

As we at Limited Space continue to move ahead into the shiny and new, I wanted to take a moment to mark this occasion by looking back at some standout campaigns from across my time working here that showcase exactly the kind of creativity and innovation that have become synonymous with this company, our partners, and the OOH industry. Enjoy!

Click on each image for more information on the campaign