Get To Know Carly Barrett
Introducing Our New Account Director
We’re thrilled to welcome Carly Barrett to the team as our new Account Director. With her background in OOH and a passion for creative media, she’s already bringing great energy to the sales floor.
Get to know her below:
What drew you to Limited Space?
I’ve been in OOH for a few years, most recently at Kinetic, and I’ve always admired Limited Space. It’s such a lovely, premium offering that really sets itself apart from competitors in the mall and destination space.
What I love is that even within our classic formats — like Adlift — we have these unique features like Media Walls, audio and even scent experiences. It makes it a joy to sell because there’s so much creative scope in just one format alone. A favourite campaign of mine recently was Lego Formula 1, which used the Media Walls as part of their Adlift creative. It looked amazing!
“I’ve always admired Limited Space. It’s such a lovely, premium offering that really sets itself apart from competitors in the mall and destination space. It makes it a joy to sell because there’s so much creative scope.”
What are you most excited about in your new role?
I really enjoy building relationships and getting to know my client patch — understanding what they want to achieve and coming up with creative ideas to support their campaigns.
There’s nothing better than receiving an option request and then converting it into a live booking that comes to life. I genuinely love what I do. One of the best parts is being able to show my family what I’ve worked on — dragging them around and saying, “Look what Mummy did!” I feel lucky to be in an industry where I can see my work in the real world. Not many people get to do that.
What do you love most about working in OOH?
The people! I know it’s a bit of a cliché, but it’s true. Whether it’s my team, the specialists or agencies, everyone’s just really great to work with — and that makes such a difference.
It’s also so nice to be back working with my old colleague George. We were traders together at Kinetic, so it’s lovely to see a familiar face in the sales team again.
Finally, tell us one fun fact about yourself...
I got to a pretty high grade playing the flute!
Author: Carly Barrett, Account Director - Mary Dona, Marketing Assistant