Announcement, March 2020
Announcement, March 2020
MENU
CONTACT OUR TEAM
FIND, FOLLOW & SHARE
We were delighted to recently partner with eye-tracking specialists, Tobii Pro Insight, to conduct an innovative eye-tracking study amongst Retail Destination visitors - we’ve called it ‘What Are You Looking At?’
We joined forces with the aim of determining what’s capturing the attention of consumers as they’re walking through the retail space. The new study highlights the efficacy of specific media formats in capturing attention and forming strong memories.
An innovative combination of eye-tracking analysis and in-situ interviews elicited some exciting new industry learnings around Audience Behaviour and Recall, the effect of audio on OOH audiences and attention acquisition and fixation times.
We'd love to talk you through our findings so please do not hesitate to get in touch if you would like to set up a meeting:
An #OOH audience that is growing steadily and increasing in confidence 😍 https://t.co/Mnahi4dJFU
03 / August / 2020
#EatOutToHelpOut starts today! We're looking back at our interview with a regular @TweetBluewater visitor who hi… https://t.co/9XSn1DavBC
03 / August / 2020
↔️ Large format landscape screens 🔊 Audio-ready 👁️ HD displays 📍 Prominently positioned 🔄 Rotation options 👋 Gestur… https://t.co/BbycFtyQ6t
24 / July / 2020
#OutAndAbout at @intuLakeside this past weekend and it's great to see footfall increasing and audiences returning w… https://t.co/ZcLSWfUhzN
21 / July / 2020
Running nationally across 10 of the UK’s most popular retail and lifestyle destinations, Amazon Prime's… https://t.co/bDdIpobLcj
20 / July / 2020