Announcement, March 2020
Announcement, March 2020
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We were delighted to recently partner with eye-tracking specialists, Tobii Pro Insight, to conduct an innovative eye-tracking study amongst Retail Destination visitors - we’ve called it ‘What Are You Looking At?’
We joined forces with the aim of determining what’s capturing the attention of consumers as they’re walking through the retail space. The new study highlights the efficacy of specific media formats in capturing attention and forming strong memories.
An innovative combination of eye-tracking analysis and in-situ interviews elicited some exciting new industry learnings around Audience Behaviour and Recall, the effect of audio on OOH audiences and attention acquisition and fixation times.
We'd love to talk you through our findings so please do not hesitate to get in touch if you would like to set up a meeting:
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