Netflix Tudum is right around the corner and I for one couldn’t be more excited to see what shows I’ll be bingeing for the rest of 2023 and beyond!

If you weren’t aware, the streaming giant's annual global fan event is held every year and reveals all you need to know about its new original films and TV series set to debut (or return in the case of some of its most popular shows) in the coming months and years.

Netflix is known for creating eye-catching billboards and advertising to market its shows. And while it’s obvious that Netflix absolutely nails its show marketing, it should come as no surprise that they have been heavy users of OOH within the retail space. Our recent research into the streaming habits of frequent mall goers shows that this audience are most likely to have between 2-3 streaming subscriptions and are almost 25% more likely than the UK norm to watch content ASAP / the same day after seeing it advertised.

So what better way to honour the occasion than to take a look back at some of the most eye-catching and standout Netflix campaigns that have run our formats.

Get the popcorn ready!

GLOW
2017 saw the release of GLOW, a series revolving around a fictionalization of the characters and gimmicks of the 1980s syndicated women's professional wrestling circuit, Gorgeous Ladies of Wrestling.

We delivered large scale impact across our Panoramic portfolio in the only way to truly do the show justice – SPARKLES AND GLITTER!

View the campaign gallery HERE


Lost In Space
For Netflix’s take on the iconic space exploration story, we provided multiple touch points across our entire OOH portfolio. The showpiece came in the form of immersive lifts which used internal branding and audio to transport mall goers inside the Jupiter 2 spaceship from the show.

View the campaign gallery HERE


The Christmas Chronicles
2018’s festive period was dominated by Netflix’s original film starring Kurt Russell. To bring the spirit of the holiday to mall goers, we gave lift users the chance to admit whether they had been ‘Naughty’ or ‘Nice’ by picking the respectively branded lifts. Each location was individually tagged with the name of the city, adding extra relevance for consumers.

View the campaign gallery HERE


Don’t Look Up
Netflix creatively used our unique Atrium Banner format to playfully add context to their OOH activity for the launch of their new Original film, ‘Don’t Look Up’, starring Leonardo DiCaprio and Jennifer Lawrence.

Stretched out across open atrium space in Bullring, Birmingham, the Atrium Banner created a huge canvas for Netflix, making their campaign impossible to avoid and provide a note-worthy juxtaposition to the film title as it appears above the heads of the consumers below.

View the campaign gallery HERE


Man Vs Bee
We created a showcase that helped bring Netflix’s new series concept to life by installing 3D bees to our Panoramic sites, the largest standard advertising sites available within UK shopping centres, which sat perfectly atop Rowan Atkinson’s nose – bringing a sense of fun and intrigue to the campaign.

View the campaign gallery HERE


Like what you see? For more information about these campaigns or any of our other offerings, feel free to contact our team > sales@limited-space.com