Announcement, September 2020
Announcement, September 2020
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TikTok have used local creators as the basis of its latest UK campaign – ‘it starts on TikTok’ - which is short-form video platform’s biggest to date.
Running across 16 screens and 13 locations in Limited Space’s Orbit digital network, the campaign is using multiple pieces of creative, designed to celebrate some of the people that have managed to make a name for themselves on the platform within their local areas.
Featured users include popular names such as @cheethamswithdreams, @doctor.emeka, @catburnss and @abbyrartistry.
“It starts on TikTok is a love letter to our creators in the UK, and we're committed to nurturing an environment where their talent, ideas and creativity can flourish, both on TikTok and beyond,” said James Rothwell, Head of Marketing for Europe at TikTok.
The campaign comes a little over a month after TikTok celebrated its two-year UK anniversary with the launch of its European Creator Fund. The fund, aimed at nurturing and promoting talent across Europe, was kicked off with £54m investment that’s set to grow to at least 231m within three years.
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