Announcement, December 2019
Announcement, December 2019
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It’s one small step for lamb, one giant leap for lamb-kind! STUDIOCANAL utilised a multi-format approach to launch ‘A Shaun the Sheep Movie: Farmageddon.’
The rotating screens at intu Lakeside, completely unique and exclusive to Limited Space’s digital Orbit network, provided STUDIOCANAL with a standout opportunity to create engagement with a family audience. Running both landscape and portrait versions of the film trailer in full, including audio, the activation also included bespoke animations that utilised the screens unique rotation element.
The campaign also included a coverage element, introducing audiences to the film characters via portrait Adlift panels distributed across multiple locations. Lift users were also greeted with internal branding that included soundboxes, completing a complete campaign immersion.
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