Announcement, October 2022
Announcement, October 2022
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We were delighted to run a number of high impact and standout campaigns across our OOH and DOOH networks over the previous quarter, covering all of formats across our product portfolio:
UNIVERSAL PICTURES: NOPE
We dare you to look away from our special build banners for NOPE, the new science-fiction epic written, directed, and produced by Jordan Peele. Using landscape Banners at Bullring, Birmingham, Universal Pictures were able to bring the film’s infamous cloud into one of the most iconic retail destinations in the UK.The banner even included a kite string extension, leading down to our unique atrium banner - stretched out across open atrium space in one of the mall’s busiest locations.
PACO RABANNE: FAME
Paco Rabanne recently used our OOH portfolio to launch FAME, it’s new feminine fragrance. Our Panoramic sites, the largest advertising format available in the UK retail space, were adorned with special builds, bringing the fragrance bottle to life through the addition of 3D sequin dresses. Our digital network provided a direct consumer touchpoint by providing a digital backdrop, including the new ad spot ft Ellie Fanning playing with full audio, to experiential staff handing out samples to retail audiences.
NETFLIX: MAN VS BEE
We created a showcase that helped bring Netflix’s new series concept to life by installing 3D bees to our Panoramic sites, the largest standard advertising sites available within UK shopping centres, which sat perfectly atop Rowan Atkinson’s nose – bringing a sense of fun and intrigue to the campaign.
Netflix: Man Vs Bee >>>
Netflix: Man Vs Bee >>>
Paco Rabanne: FAME >>>
Paco Rabanne: FAME >>>
Paco Rabanne: FAME >>>
Paco Rabanne: FAME >>>
Universal Pictures: NOPE >>>
Universal Pictures: NOPE >>>
Universal Pictures: NOPE >>>
McVitie's: Jaffa Jonuts >>>
McVitie's: Jaffa Jonuts >>>
McVitie's: Jaffa Jonuts >>>
McVitie's: Jaffa Jonuts >>>
H&M Kidswear >>>
H&M Kidswear >>>
MCVITIE'S: JAFFA JONUTS
McVitie’s returned to Adlift for the second time, using the OOH format’s movement to perfectly highlight the ‘Jonut’s’ combination of Jaffa Cakes and Doughnuts. Once inside the lifts, audiences were greeted with 360 interior wraps as well as our Orbit D6 DOOH network providing additional support across wider mall locations.
H&M KIDSWEAR
H&M used our Orbit Ownership screens to create an interactive experience for retail audiences as the ‘Back To School’ period began to ramp up. Located at eye-level, the Ownership screens provide the ideal platform for touch-interaction, with H&M using the technology to showcase three different pieces of content, all complete with audio, and allowing users to select which one to view.
Please don’t hesitate to get in touch with us if you would like further information regarding the possibilities offered by any of our formats:
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