Announcement, April 2023
Announcement, April 2023
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Immersive experience lifts, DOOH so good you can almost taste it, 'Sky High' campaigns and creepy, smiling D6's - all these and more are included in the collection of high impact and standout campaigns across our OOH and DOOH networks from Q1 2023:
Channel 4: Rise and Fall
With Channel 4's new reality show, Rise and Fall, revolving around contestants battling for power in transition between a Penthouse and a Basement, Adlift was the ideal format to bring the concept to life for OOH audiences across the UK. The campaign featured separate lifts for 'Rulers' on upper floors and 'Grafters' on lower floors - as well as an immersive experience inside the lifts to connect the two. This included soundboxes that explained the concept of the show over a bed of classy elevator music.
View the campaign gallery HERE
Maybelline: 'Sky High' Mascara
The sky really was the limit for this campaign! Our large format portfolio offered the ideal marriage between medium and message for Maybelline’s new ‘Sky High’ mascara, with our Panoramic format being the largest standard advertising format available in UK shopping centres. Our innovative Atrium Banner at Bullring, which stretches out in the atrium space between two floors, also provided a unique touchpoint, showcasing the campaign creative in the sky above shoppers heads as they walked underneath.
View the campaign gallery HERE
KFC: Crave
DOOH that look so good, you can almost taste it! KFC used subtle digital content to tease the cravings of OOH audiences by showcasing their unbelievably tempting chicken buckets across our Orbit network of large format landscape screens.
View the campaign gallery HERE
Channel 4: Rise and Fall - Separate lift doors for 'Rulers' & 'Grafters' >>>
Channel 4: Rise and Fall - A Immersive experience inside the lift >>>
KFC Crave - Orbit >>>
Maybelline Sky High Mascara - Panoramic >>>
Maybelline Sky High Mascara - Atrium Banner >>>
Viktor&Rolf: Flowerbomb - New Banners @ Brent Cross >>>
M3GAN - Orbit D6 >>>
Puss In Boots - Orbit Ownership >>>
Puss In Boots - Adlift >>>
Oreo & XBOX - Orbit >>>
M3GAN
Our research shows that the horror genre has mass appeal especially amongst 18-44 frequent mall-goers. Research shows that this mall audience heavily over indexes when citing their favourite movie genre. Universal Pictures took advantage of this by showcasing a subtle-motion activation for M3GAN on our Orbit D6 network, including moving eyes and a creepy smile that definitely gave cause for a double-take!
View the campaign gallery HERE
Viktor&Rolf: Flowerbomb
Running across the Valentine's Day in-charge, Viktor & Rolf's Flowerbomb dominated key atriums within UK retail destinations. Our large-scale Banner network, including our Flag Banners at Trafford Centre, Manchester helped keep the brand front of mind in the crucial Q1 gifting period.
View the campaign gallery HERE
Puss In Boots: The Last Wish
Targeting a family audience, Universal Pictures used our Adlift format to bring the famous Puss In Boots to the retail and leisure environment. Offering banks of multiple lifts and numerous sites across each centre, as well as unrivalled dwell and attention times, Adlift was ideal to introduce a full cast of characters from the film. Our Orbit Ownership sites provided a digital element to the campaign, showcasing the film's trailer in full including audio, 100% SOV and artwork surround wrap.
View the campaign gallery HERE
Oreo & XBOX
The perfect combination of tech, snack & audience - Mondelēz used our Orbit #DOOH screens earlier this year to announce their new Xbox & Oreo promotion, targeting young adults in leisure spaces. The brand partnership aimed to bring a new level of playfulness to Xbox by featuring six embossed custom cookie designs and including chances to win exclusive in-game and real-world prizes through select packs.
View the campaign gallery HERE
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01 / January / 1970
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01 / January / 1970