Campaign Update, September 2021
Looking to drive shoppers in-store and promote their latest Luna Rossa 'Ocean' fragrance, Prada recently used Limited Space’s ground-based Orbit screens as a digital hub for sampling activity.
Forming the base for the activity, the large-format landscape screens were playing full dynamic digital copy, complete with audio and full screen artwork wrap, featuring brand ambassador Jake Gyllenhaal.
Sampling staff were then on-site in front of the screens to interact with the retail audience and distribute sample cards, whilst also directing shoppers to their nearest purchase point.
The campaign saw engagement levels exceed expectations. In total, across the three-day weekend period (3rd – 5th September 2021), 6,000 samples were handed out to members of the public - an average of 2,000 samples per day.