Announcement, May 2021
Announcement, May 2021
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Sony Pictures celebrated the reopening of cinemas by bringing Peter Rabbit back to OOH for the release of Peter Rabbit 2: The Runaway.
Running a nationwide campaign, the loveable rogue and his friends appeared in 15 of the UK’s biggest retail destinations and across multiple Limited Space media formats.
Adlift provided the campaign with national coverage, using portrait panels across the country to showcase the whole cast of characters through multiple creatives – perfectly targeting lift using families and being prominently positioned to standout to wider mall audiences.
Panoramics added a large format statement piece to the campaign, using the back of lift shafts to generate huge standout – measuring up to 2,000 square feet in the case of Manchester Arndale.
Finally, our Orbit screen network provided the ideal extension for online and TV trailer spots by providing a landscape digital platform, complete with full audio, to showcase this content to audiences in direct proximity to cinemas.
You can scroll through the campaign gallery below:
UK box office results for the first weekend post-lockdown in 2021 were positive, as Peter Rabbit 2: The Runaway topped the chart with a £3.8m weekend.
The Sony family adventure has taken £4.6m since its release on Monday May 17, at a location average of £9,285 – a hugely impressive figure given the social distancing measures in place at UK venues.
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