Announcement, September 2023
Announcement, September 2023
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Ever wondered what would happen if you could control the world of your wildest dreams?
The new LEGO® DREAMZzz™ TV show is where dreams become reality and imagination conquers evil - but where there are dreams, there must also be nightmares…
We were delighted to help The LEGO® Group bring this fantastical world to UK retail audiences through our Orbit digital network during the key summer holiday period. OOH Tommy, the creative production studio, used the interactive capabilities of our screens to develop an engaging experience that encouraged kids to unleash their imaginations and harness the power of dreams as never before.
Planned and booked through Rapport and Initiative, the interactive concept encouraged participants to step up and chose to enter a Dream World or face down the Nightmare King by using gesture selection technology. Once a theme was selected, participants had their photos taken using the cameras installed on the screen unit. This photo was then made accessible to them to download, keep and share by scanning a QR code that was generated on screen.
The campaign ran across two of the UK’s top retail destinations (Manchester Arndale and Eldon Square) for a two week period.
Like what you see? For more information about this campaign or any of our other offerings, feel free to contact our team > sales@limited-space.com
01 / January / 1970
01 / January / 1970
01 / January / 1970
01 / January / 1970
01 / January / 1970