Announcement, March 2019
Announcement, March 2019
Announcement, March 2019
Announcement, March 2019
The strong Q4 contributed towards total annual revenue of £1,209 million, up 5.7% from 2017, and greater than 2016-2017, which was 1.5%.
Digital Out of Home had a significant quarter of growth with an increase of 15.8% in Q4 2018. For the first time, Digital accounted for 53% of total Out of Home revenue. Classic Out of Home revenues have also improved with 0.4% growth in the fourth quarter.
Justin Cochrane, Chair of Outsmart, comments that “although economic and political uncertainty remains, the strong growth in Out of Home highlights its status as a trusted medium and one which advertisers are using ever-more creatively to deliver results.”
Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.
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