Announcement, March 2019
Announcement, March 2019
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Outsmart, the trade body for the Out of Home (OOH) industry has announced that Out of Home revenue reported for the quarter October to December 2018 saw the total market grow by 8.1% from £332 million in Q4 2017 to £358 million in Q4 2018.
The strong Q4 contributed towards total annual revenue of £1,209 million, up 5.7% from 2017, and greater than 2016-2017, which was 1.5%.
Digital Out of Home had a significant quarter of growth with an increase of 15.8% in Q4 2018. For the first time, Digital accounted for 53% of total Out of Home revenue. Classic Out of Home revenues have also improved with 0.4% growth in the fourth quarter.
Justin Cochrane, Chair of Outsmart, comments that “although economic and political uncertainty remains, the strong growth in Out of Home highlights its status as a trusted medium and one which advertisers are using ever-more creatively to deliver results.”
Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.
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