Announcement, December 2018
Announcement, December 2018
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Netflix were recently able to use a combination of large in mall formats and digital platforms to launch their original series ‘Lost in Space’.
Offering a cinematic experience, Limited Space’s network of digital screens are strategically placed throughout the mall. Netflix were able to take advantage of the flexible platforms rotational features to captivate key audiences.
Utilising a range of bank of lifts and single solus sites within a selection of malls, multiple creatives featured characters from the upcoming series. Extending the campaign further, Netflix transported shoppers straight into the spaceship by internally wrapping the inside of a number of lifts. The inclusion of sound boxes created an immersive experience, optimising overall impact.
Banner and Panoramic platforms added scale and stature that ensured the campaign was unmissable within the environment.
An #OOH audience that is growing steadily and increasing in confidence 😍 https://t.co/Mnahi4dJFU
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