Announcement, December 2022
Announcement, December 2022
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Through this partnership, Limited Space can now offer its clients the ability to independently verify all of its digital Out-Of-Home (DOOH) campaigns, giving advertisers a new level of transparency and trust in their investment.
Australian award-winning adtech company, Veridooh, has developed a world-first patent-pending, proprietary solution, SmartCreativeTM, that independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery.
Founded in 2019 by Mo Moubayed and Jeremy Yang, Veridooh is already the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia and its clients include some of the biggest global brands: Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi, and Sony. Veridooh has also amassed many awards such as Deloitte’s 2020 Tech Fast 50 Rising Stars and Campaign Asia’s 2021 Most Valuable Technology.
Veridooh co-founder, Mo Moubayed, said: “By giving advertisers increased transparency in the sector, our proprietary solution, which is the first independent OOH verification of its kind in the UK market, boosts confidence, encouraging further spending in OOH advertising. This means everybody wins. There’s never been a better time to provide this increased transparency as the sector’s post-COVID resurgence continues with brands looking to cut through the noise and reach consumers in a unique way.”
Limited Space Sales Director, Toby Fairlamb, said: “We’re delighted to be the first media owner to partner with Veridooh in the UK as we look to offer our clients greater transparency around the performance of their OOH campaigns across our networks. This partnership demonstrates the trust we have in the strength of our offering and continues our ongoing commitment to investing in the latest and most innovative technologies available. Independent verification is quickly becoming a key part of the OOH landscape so it’s important we are at the forefront of making it readily available for our brands and agencies.”
Find out more about Veridooh at their website:
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