Announcement, February 2020
Announcement, February 2020
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Limited Space, specialists in destination media, have launched The Content Creator Series, a new digital Out-Of-Home (DOOH) channel specifically designed to showcase exclusive contextual content across their UK digital screen network.
The Content Creator Series brings OOH audiences to brands in a different way to standard advertising channels, putting the emphasis on bespoke content that is informative, entertaining and relevant to people on an interest-first basis.
Running as an extension to Limited Space's national digital screen network, the new channel targets an audience of 10m people per month across premium Retail and Lifestyle destinations in the UK, including Bullring, Bluewater, Meadowhall, Manchester Arndale and intu Metrocentre . Providing brands new opportunities to affiliate with these content genres.
The new channel launches through a collaboration with progressive luxury fashion magazine Girls.Girls.Girls., showcasing exclusive footage taken directly from its newest print and online edition that features shoots with high profile names such as Georgia May Jagger, Cynthia Nixon, Vanessa Hudgens and Tracee Ellis Ross.
Claire Rothstein, Founder and Editor of Girls.Girls.Girls, comments: “Partnering with Limited Space has given us a platform to be the first magazine ever to use OOH to broadcast exclusive short form digital content in conjunction with online digital magazine bringing exclusive content to the modern day consumer. Girls.Girls.Girls. is at the forefront of female empowerment and we want our message to be spread in a media progressive way, taking luxury brand alignments on this new journey with us.”
Samantha Sida, Co-Founder at Limited Space, comments: “We know that the mindset of consumers is evolving as a generation raised on smart devices and multi-screen viewing habits are continually seeking new sources of entertainment. In mind of adjusting to modern-day attention spans and interests, we’re placing a greater importance on the role of content in enhancing audience connection. We are incredibly excited to partner with Claire Rothstein and her progressive luxury magazine Girls.Girls.Girls. to launch this new feature to our network.
Our commitment as a media owner has never changed since inception of LSL and we will continue to grow, evolve and innovate new opportunities to create engaging advertising platforms that form powerful connections between brands and consumers.”
Running throughout 2020, the series will focus on a range of exclusive content genres including Luxury Fashion, Tech, Lifestyle and Influencers.
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