Announcement, October 2019
Announcement, October 2019
MENU
CONTACT OUR TEAM
FIND, FOLLOW & SHARE
With only a couple of weeks to go until the highly-anticipated ‘His Dark Materials’ TV series premiered in the UK, the BBC wanted to bring an exclusive interactive experience to audiences to generate intrigue in the new show.
Targeting major cities with locations in both Manchester Arndale and Bullring, Birmingham, the campaign saw us install themed lift sites that transported visitors into the fantasy world of the upcoming show, using visuals on both the exterior and interior of the lifts.
The inside of the lifts were also then fitted with motion-activated diffusion systems that released a peppermint aroma, designed to make the body feel cold, as well as audio speakers – giving lift users the immersive experience of feeling like they were trekking through the Arctic alongside the show’s main character, Lyra, played by Dafne Keen from the action film, Logan.
Fans also had the unique opportunity to take a selfie with the series’ ‘coolest character’, Iorek, an armour-clad polar bear, via the installation of a 2D extension 'selfie-spot'.
The installations were supported by large format, brand-building platforms such as our giant Panoramic poster site at Manchester Arndale that measures over 2,000 ft2 in size and suspended 3mX5m Banners in four further locations.
.@disneyplus featured on our #Orbit screens recently reaching different demographic groups including families at ou… https://t.co/3dVQ1uEp5N
30 / March / 2020
We partnered with @TobiiPro to conduct an innovative 👀 eye-tracking 👀 study and we'd love to talk you through our f… https://t.co/jg4RZMEXOE
30 / March / 2020
We ❤️ our feline co-workers! #WorkingFromHome #ZoomCallColleagues https://t.co/zsYDbBXPIa
27 / March / 2020
We were delighted to partner with @TobiiPro to conduct an innovative 👀 eye-tracking 👀 study recently. We'd love to… https://t.co/IGcBdRKrUX
27 / March / 2020
.@disneyplus advertised with us recently reaching different demographic groups including families at our retail env… https://t.co/T56AM5vO9F
27 / March / 2020