Announcement, October 2019
Announcement, October 2019
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With only a couple of weeks to go until the highly-anticipated ‘His Dark Materials’ TV series premiered in the UK, the BBC wanted to bring an exclusive interactive experience to audiences to generate intrigue in the new show.
Targeting major cities with locations in both Manchester Arndale and Bullring, Birmingham, the campaign saw us install themed lift sites that transported visitors into the fantasy world of the upcoming show, using visuals on both the exterior and interior of the lifts.
The inside of the lifts were also then fitted with motion-activated diffusion systems that released a peppermint aroma, designed to make the body feel cold, as well as audio speakers – giving lift users the immersive experience of feeling like they were trekking through the Arctic alongside the show’s main character, Lyra, played by Dafne Keen from the action film, Logan.
Fans also had the unique opportunity to take a selfie with the series’ ‘coolest character’, Iorek, an armour-clad polar bear, via the installation of a 2D extension 'selfie-spot'.
The installations were supported by large format, brand-building platforms such as our giant Panoramic poster site at Manchester Arndale that measures over 2,000 ft2 in size and suspended 3mX5m Banners in four further locations.
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