Announcement, October 2019
Announcement, October 2019
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With only a couple of weeks to go until the highly-anticipated ‘His Dark Materials’ TV series premieres in the UK, the BBC wanted to bring an exclusive interactive experience to audiences to generate intrigue in the new show.
Targeting major cities with locations on both Manchester Arndale and Bullring, Birmingham, the campaign saw us install themed lift sites that transported visitors into the fantasy world of the upcoming show, using visuals on both the exterior and interior of the lifts.
The inside of the lifts were also then fitted with motion-activated diffusion systems that released a peppermint aroma, designed to make the body feel cold, as well as audio speakers – giving lift users the immersive experience of feeling like they were trekking through the Arctic alongside the show’s main character, Lyra, played by Dafne Keen from the action film, Logan.
Fans also had the unique opportunity to take a selfie with the series’ ‘coolest character’, Iorek, an armour-clad polar bear, via the installation of a 2D extension 'selfie-spot'.
The installations were supported by large format, brand-building platforms such as our giant Panoramic poster site at Manchester Arndale that measures over 2,000 ft2 in size and suspended 3mX5m Banners in four further locations.
Listening to @willyoung speaking at #NABSWellFest. Incredibly inspiring journey 👏 @NABS_UK https://t.co/wlnvlv2amR
12 / November / 2019
We are! 45 minutes to go 🤩 #HisDarkMaterials #HDMcountdown https://t.co/p9RMw7FToi
03 / November / 2019
Not long to go now! 😀 #HisDarkMaterials premieres at 8pm this Sunday on @BBCOne. Read about our campaign supporting… https://t.co/1FiBR5MwyO
01 / November / 2019
Our multi-format, multi-sensory campaign for @darkmaterials featured details such as polar bear footprint floor gra… https://t.co/3Xe5n5GjQY
01 / November / 2019
Unmissable! 😍 Visitors at #Manchester's @arndale couldn't miss this #Adlift media wall promoting the premiere of… https://t.co/KYUD01XTq0
31 / October / 2019