Announcement, December 2021
Announcement, December 2021
MENU
CONTACT OUR TEAM
FIND, FOLLOW & SHARE
Created by Publicis-owned Starcom, we were asked to deliver a campaign that featured ‘scent showers,’ ‘sound boxes’ and eye-catching colors in order to drive awareness of E.On’s renewable offshoot, E.On Next.
Running from November 1 to November 14, the campaign took over the lifts of popular UK shopping centers across London, Edinburgh, Sheffield, Newcastle, Manchester, Glasgow and Liverpool, replacing them with ‘Positivity Boxes.’
360° lift wraps covered the walls inside and out with colorful red E.On Next posters, with text such as ‘positive vibes can help save the planet.’
Motion sensors spraying ‘comforting’ scents such as bergamot, orange and lavender were also installed, and soothing sounds were played to ‘further entice this feeling of positivity.’ This also included a voiceover sharing positive messages and telling shoppers to ‘breathe in and breathe out and visualise saving our beautiful planet with cleaner energy.’
The 'positivity boxes' were also supported by large format digital screens that showcased E.On Next's TV / online advert and included full artwork wraps and audio.
✨ Looking extra fresh ✨ Great to see Mars currently running on our Orbit D6 network for Wrigley's Extra gum and t… https://t.co/y0o4grfmHu
25 / January / 2023
"Shoppers flocked back to shops to snap up their gifts over Christmas - a trend present throughout 2022 and one tha… https://t.co/VqYQNA15Y8
24 / January / 2023
Any opportunity to physically engage with our audience in the real world allows us to build a deeper connection. Sh… https://t.co/PIlsmiXNVb
23 / January / 2023
🪂 A Sky High Campaign 🪂 The sky really was the limit for L'Oreal's Sky High mascara as they dominated our innovati… https://t.co/CNWOuipyC9
19 / January / 2023
Play with the senses! 🌸 Sight, sound & scent can arouse strong positive emotional responses as past memories are ev… https://t.co/BccDY9oY2w
18 / January / 2023