Announcement, December 2021
Announcement, December 2021
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Created by Publicis-owned Starcom, we were asked to deliver a campaign that featured ‘scent showers,’ ‘sound boxes’ and eye-catching colors in order to drive awareness of E.On’s renewable offshoot, E.On Next.
Running from November 1 to November 14, the campaign took over the lifts of popular UK shopping centers across London, Edinburgh, Sheffield, Newcastle, Manchester, Glasgow and Liverpool, replacing them with ‘Positivity Boxes.’
360° lift wraps covered the walls inside and out with colorful red E.On Next posters, with text such as ‘positive vibes can help save the planet.’
Motion sensors spraying ‘comforting’ scents such as bergamot, orange and lavender were also installed, and soothing sounds were played to ‘further entice this feeling of positivity.’ This also included a voiceover sharing positive messages and telling shoppers to ‘breathe in and breathe out and visualise saving our beautiful planet with cleaner energy.’
The 'positivity boxes' were also supported by large format digital screens that showcased E.On Next's TV / online advert and included full artwork wraps and audio.
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