Destination Leisure: Avengers S.T.A.T.I.O.N in Cardiff

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Destination Leisure: Avengers S.T.A.T.I.O.N in Cardiff

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Announcement, August 2019

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Ever wondered what it would be like to be an Avenger? Well, now visitors to St David’s in Cardiff are getting to learn all about the experience as global entertainment promoter MJR Group has launched its second interactive Marvel’s Avengers Station exhibit following a successful UK debut in London.

The exhibit consists of an interactive multi-room experience that allows guests of all ages to step inside the Marvel cinematic universe and engage with their favourite characters and movie settings including the Thor Observatory, Iron Man’s Engineering Bay, and Bruce Banner’s Lab.

Experiences such as the Avengers Station are a perfect opportunity for families to spend precious time together in a safe and accessible environment. A recent survey from intu found that 86% of families are always on the lookout for activities to do together and with so many leisure opportunities available at retail destinations, they form a key part of leisure time for many families.

Photo credit: @StDavidsCardiff

These destinations are very popular amongst families, so much so that activities there are often planned well in advance. Attendance to the Avengers S.T.A.T.I.O.N exhibit is based on pre-booked tickets for specific time-slots, highlighting the considered nature of each visit.

Route, the Out of Home industry’s audience measurement tool, shows us that 70% of families visit a retail destination regularly, that’s over 2.6m family members. Offering an enclosed, safe and weatherproof environment, our destination spaces provide unique arenas for entertainment that are ideal for the family unit and with both decision makers often present together, they are an attractive proposition for advertisers wishing to reach the family as a whole.