Announcement, August 2020
Announcement, August 2020
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Citizen Watch UK are returning to Digital Out-Of-Home advertising (DOOH) following the reopening of the watch and jewellery sector in shopping centres across the UK, reinforcing their customer connection through a nationwide large-format digital campaign using destination media specialist, Limited Space.
Starting Tuesday 25th August, the nationwide campaign will run across 16 premium full motion screens in key UK retail and lifestyle destinations. The activity will complement Citizen’s online and in-store presence as audiences rebound post-lockdown.
The latest shopping centre data shows that audiences continue to visit the centres in large numbers and that queues and masks have not deterred shoppers from making considered purchases, with some retailers quoting conversion rates as high as 80% from store visit to purchase.
Tracey Osborne, Marketing Director of Citizen Watch UK, comments: “During this period we are committed to driving our digital coverage online whilst also working with Limited Space to maximise coverage via their Out-Of-Home network. The activity provides the opportunity to showcase the Citizen and Frederique Constant brands through a premium video format at a time when consumers are visiting shopping destinations again.”
Samantha Sida, Co-Founder of Limited Space, adds: “It is fantastic to see Citizen Watch UK using our large-format, full-motion Orbit digital network as a key driver in their approach to reconnecting with consumers.
Our property partners have done an incredible job to ensure the safety of returning visitors without compromising their experience and as a result we are seeing strong and consistent footfall figures that have grown week on week.”
Since reopening on 15th June, non-essential retail footfalls have continued to rise on a weekly basis, with Springboard’s research index currently reporting levels of around 70% of last year figures.
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