Announcement, October 2020
Announcement, October 2020
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The retail space, unaffected by curfews and time-restricted trading, still remains a key environment for consumers that are looking to start Christmas shopping early and avoid concerns over holiday delivery times.
As we head into Q4 2020, the biggest commercial opportunity of the year offers an opportunity for brands to redress some of the sales shortfall suffered due to Coronavirus.
New TGI consumer data into consumer Christmas spend plans provides invaluable in-depth insights into consumers’ approach to the festive period this year - see below:
• Over half of all adults are planning to start their Christmas present shopping between September and November (even excluding Black Friday)
• Most people are buying for at least six others and see no change this year from last year
• Just under a fifth of adults will typically spend £500 or more on Christmas presents. Those with children are significantly more likely to be spending this much
• Whether Christmas presents, food, or alcohol, around three-quarters of adults anticipate spending the same this year as previously
• 15% of people agree "I will probably be spending more on Christmas this year as I won’t be spending money on going out /Christmas parties"
• 53% of people agree "Christmas will be extra-special this year after such a difficult year due to Coronavirus"
Source: GB TGI 2020 Q3 data
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