Announcement, December 2019
Announcement, December 2019
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Yes, Bond is back. Up until now, the only taste of the new ‘No Time To Die’ film fans have been given was a teaser trailer online which gave a glimpse of Bond’s familiar Aston Martin, an incredible motorbike scene and Daniel Craig looking suave as ever.
This afternoon, we were delighted to be collaborate with Universal and showcase the full trailer on our OOH digital network at the exact same time that it dropped live all around the world, with our landscape screens and full audio capabilities being a key driver to the activation.
Existing in the third space, away from home or work, there’s no doubt that advertising on Out of Home media gets you seen. With extensive networks of digital and classic media, it builds awareness quickly. And because most journeys are repetitive (to the shops, to the office, to school), advertisements on Out of Home will often been seen multiple times, reinforcing the message.
But what happens when Out of Home gets you seen and heard? There are all sorts of visual effects that can be employed to make a consumer take another look but it’s not often that Out of Home is both seen and heard. In fact, our nationwide digital screen network, Orbit, is the only Out of Home media platform to offer advertisers the added impact of sound as standard.
For clients promoting TV shows or new film releases, the added element of sound can make all the difference in driving awareness of a campaign. How many films have theme music that is instantly recognizable? One of the most famous, of course, is the theme music and sound effects that accompany the Bond films.
Shrouded in secrecy, the two versions of the trailer were delivered securely earlier in the day, scheduled for the appropriate day parts and screened complete with sound, capturing the attention of visitors to the space at one of the busiest times of the year for our environment. Our audience loves movies and so do we.
Mr Bond, we can’t wait for April. We’ll be expecting you.
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