Announcement, March 2023
Announcement, March 2023
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Lift going up? With Channel 4's new reality show, Rise And Fall, revolving around contestants battling for power in transition between a Penthouse and a Basement, Adlift was the ideal format to bring the concept to life for OOH audiences across the UK.
Taking over our Adlift network, Channel 4 were able to transport people into the world of the show. The campaign used separate Adlift artwork creatives - upper floors of each mall were decorated in decadent gold whilst those on lower ground levels were not so lavish.
01 / January / 1970
01 / January / 1970
01 / January / 1970
01 / January / 1970
01 / January / 1970