Announcement, March 2019
Announcement, March 2019
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Looking to promote the new range of Touche Éclat high cover concealers, YSL used our Orbit Ownership format to provide a direct touchpoint with their consumers.
Combining a dynamic digital background with sound, high impact classic artwork wrap and space for experiential activity, the screens offered the ideal platform to capture audience attention whilst also providing direct access to open-minded shoppers via sampling staff.
The staff were on-hand at both Bluewater and intu Eldon Square sites, distributing samples of the new concealer product whilst also directing consumers to the nearest YSL counter for further samples and information.
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