Announcement, December 2019
Announcement, December 2019
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Having worked for over seven years at Limited Space, Olivia has seen a lot of new developments during that time. We caught up with her to discuss some her favourite activations as well as her thoughts for the year ahead.
Q1
As we’re coming to the end of the year, what’s been your highlight?
A
A real highlight for me is the Love Island themed activity we did for Talon in the summer! It was a huge pleasure and reflects my deep love of the programme.
But on a more serious level, it’s got to be the recent campaign we delivered for Gemini Man. We work with a lot of film clients but it’s less often for us to work with an action film; it makes absolute sense though. Perfect for our male mall audience and it was a nice mix of our Classic and Digital formats; they used Orbit Spot, Adlift and Adlift Experience, sound boxes actually inside the lifts.
Q2
Having worked at Limited Space for seven years, you must have seen some major changes over that time?
A
I certainly have! Seven years is almost half the time that Limited Space has been in operation, so I’ve introduced several of our new products to clients. We've seen such a progression on our digital channels that we can now offer so much to advertisers. But I still love our Classic Adlift and Panoramic media and all the creative treatments that we can apply to them.
Q3
Any favourite Classic campaigns?
A
It’s hard to pick a favourite! We ran a great campaign for Addams Family in October which had some brilliant Classic elements. We ran different characters across different lifts with some special break out executions to make the campaign stand out even more.
And the ‘Unlimiting’ campaign for Virgin Media which ran several different Classic formats. The extensions to our banner and Adlift formats proved to be a game-changer, showing how we can extend beyond standard boundaries.
Q4
Any top tips for clients running campaigns on Adlift?
A
Yes, don’t forget that you can run multiple creatives within several of our retail destinations! Visitors will step back to wait for the lift and take in the whole run of lift exteriors, so it’s a great way to introduce multiple characters and different product selling points.
But it’s amazing what we can create with Adlift; mirrored and scented applications or using soundboxes to bring a campaign to life. I loved working with Talon and MGOMD on Clinique’s ID which played the ‘Mission Impossible’ theme music in the lifts. We ran a campaign for BBC One’s ‘His Dark Materials’ recently which used Adlifts, wall wraps around them and character cut-outs for selfie-taking. We wrapped the lift interiors, and used scent boxes with a peppermint scent to make visitors feel cooler and sound boxes to play clips from the TV adaptation.
Q5
So what are you looking forward to most in 2020?
A
Well, we’re launching some new Insights projects next year which will tell us more about our audience and I’m excited about taking those out to clients. And we have some campaigns booked through the first quarter which I can’t wait to see in real life.
01 / January / 1970
01 / January / 1970
01 / January / 1970
01 / January / 1970
01 / January / 1970