Campaign Update, March 2019
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Looking to drive shoppers in-store and push their latest ‘Even Better’ foundation and concealer, Clinique used Limited Space’s ground-based Orbit screens as a digital hub for sampling activity.
Locations
Bluewater
Bullring
Brand ambassadors were on-site in front of the screens, which were playing full dynamic digital copy with sound and artwork wrap to attract attention. Sample pots were handed out shoppers who were then directed to their nearest department store where their 10 day trial could be fulfilled at the designated Clinique counter.
The campaign saw engagement levels soar way beyond expectations. In total, across two three-day periods (weekend bursts of 10-13th May and 17th-20th May), 9,700 samples pots were handed out to members of the public, an average of 1,000 pots per day.
Even though this was designed as a recruitment driver and not necessarily a sales push, there was still a very strong uplift in sales for the even better makeup franchise on both weekends in both Bullring and Bluewater:
31st October – 2nd September
– Bullring +93.5%
– Bluewater +5.6%
7th – 9th September
– Bullring +5.6%
– Bluewater +23.1%
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