2023: Better Brand Experiences
Announcement, January 2023
Julian Kindred, Client Director
We are in a time where more brand messaging exists than ever before. The ability to cut through and increase the likelihood of attention depends on a campaign's ability to create better experiences and greater depth of interaction, all whilst leaving a lasting impression to ensure greater salience at time of purchase consideration.
More clients and agencies are coming to us to discuss how they can be creative in rewarding their consumers with fun & engaging brand moments.
Here are our three leading examples that showcase how Limited Space are able to do this for our partners as we move into 2023:
Play with the senses
Sight, sound & scent can arouse strong positive emotional responses as past memories are evoked. Theatrical & Streaming clients have demonstrated this to great effect using our full audio enabled digital signage within shopping centres to play latest trailers, online clips or TV/AV content.
Scent enabled campaigns have also run to great success to resonate with their audience. Whether giving free fragrance samples within the experiential areas of our mall environments or using specially adapted scent technology to put out specific aromas to associate with your brand within lifts or through aisle space, many have taken advantage of the contained mall environment to play with using the many thousands of different scents available.
EON Next used the relaxing & meditative qualities of bergamot, lavender & citrus to promote the sense of wellbeing as part of their brand message of positivity whilst PUIG’s female Fame fragrance launch handed out a full 60,000 samples at leading malls over a weekend.
Stand out from the competition
Impact & stature are cited as key drivers for building both awareness and a lasting impression upon a customer. By going big, clients are capitalizing on making sure their brand is associated with a powerful statement and that their eye catching messaging carries weight and importance. With the largest available sites across leading UK malls, our panoramic portfolio fulfils this desire to make an impact to an audience already intent on purchase and in a mindset positively receptive to seeking out inspiration whilst out shopping.
Many clients have taken this further through special 3D builds using fragrance bottles, bees and lipstick as key examples over the last 12 months alone.
Have fun with a physical interaction
Any opportunity to physically engage with our audience in the real world allows us to build a deeper connection.
Shopping centres provide the perfect safe environment for our partners to build fun and rewarding experiences.
Whether a treasure hunt through a mall created for LEGO or a chance to dance with Sergei for Compare the market; using our digital screens for gamification to win a reward or to identify what constitutes an online scam through touch screen technology for Barclays, these are just a few cues to how to more playfully engage with mall goers.
Much of the recent work with our advertising audience has adapted and evolved to understand the importance of better brand experiences and the work over the last 12 months has come to reflect this. Here at Limited Space, we are in a great position to work with clients within the mall space and are really excited at the possibilities that this environment offers for brands aligned with an audience that is in the right mindset to appreciate and seek inspiration from their surroundings.
We always welcome an challenge so feel free to test us with your next big idea.